Postcard

• For: BP Mobile
• Aim: Write a mailer to invite customers to get their vehicles done.
• Tone: Humorous, invitational, friendly
• Audience: Homeowners and renters in a farm-heavy and foliage-covered area (highly susceptible to pollen and other obvious debris). Card sent along with a homeowner discount book from an outside party.

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Copy for year-round mailer:

You heard your car.
It’s time for a clean.
Call BP Mobile today.

Copy for pollen season mailer:

There’s a reason it’s called spring cleaning.
Get ahead of the pollen before the season starts.
Call BP Mobile today.