TB Fontil

Results-Driven Copywriter


  • For: Ocala Yoga Center
  • Aim: Ideate and write the copy for a series of posters that will be used in the yoga studio. Make them inspiring and focus on non-weightloss goals.
  • Tone: Inspiring, relatable

Alternative copy (for the right side of second image format):

  1. “Yoga taught me how to be gentle with myself and the people around me.” > Self-improvement slant
  2. “I feel more present in the world now.” > Peace slant
  3. “I’m a huge guy, and I love yoga. I never took care of my body before, and now I know how to.” > Everyone is welcome slant combined with a health slant

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