Video Script
- Platform: Tiktok
- For: Amerisleep
- Aim: Convince youth to associate Amerisleep with well-needed sleep and start a trend that leads back to Amerisleep (there will certainly be replies that don’t have anything to do with Amerisleep, but videos like this inspire a lot of direct copycats and people often look for the source of the original audio or do duets/reaction videos).
- Tone: Fun, engaging, casual
- Audience: Sleep-deprived Gen-Z and later Millenials (early Millenials, Gen X, and Boomers will also be roped into that, but in smaller amounts than the first two groups)
| Visual | Audio | On-screen text | |
| 1 | Young person (YP) with visible eyebags focuses on the camera. | Young person, speaking: “Tell me you haven’t slept in four days without telling me you haven’t slept in four days. I’ll go first.” Gentle, lullaby-like audio plays in the background. | Tell me you haven’t slept in four days without telling me you haven’t slept in four days. I’ll go first. |
| 2 | A profile shot of YP sitting in front of a computer and scrolling. | Gentle, lullaby-like audio plays in the background (cont’d) | |
| 3 | The camera focuses on the computer screen, where YP sees an ad for an Amerisleep pillow. | Gentle, lullaby-like audio plays in the background (cont’d) | |
| 4 | The camera focuses on YP, whose eyes reflect the ad. They look dazed and tired. | Gentle, lullaby-like audio plays in the background (cont’d) | |
| 5 | The camera returns to the computer screen. YP selects the ad, clicks on a pillow on the website, then clicks on an image of the pillow. | Gentle, lullaby-like audio plays in the background (cont’d) | |
| 6 | The camera returns to a profile shot of the young person. YP gathers their laptop. The camera follows them until they settle on their couch. YP sets the laptop on the cushion (opened flat) and lays down with their cheek on the laptop screen. | Gentle, lullaby-like audio plays in the background (cont’d) | Best sleep of my life. |