Product Description
- For: Scentaholic (Developing brand)
- Aim: Write a fun, playful, and slightly dark product description for our audience. We’re going for something modern and down to earth.
- Tone: Humorous, modern, relatable, ribbing
- Audience: Intended for more relaxed personalities who enjoy a messier brand. Highly Gen Z and Millenial-focused
Full Copy – SmokeRid Product:
We know you smoke, but the rest of the world doesn’t have to.
Clear any lingering odors away with SmokeRid, an air freshener that’s specifically formulated to get rid of stubborn scents. Whether you prefer cigarettes or something a little (cough) skunkier, SmokeRid is up to the task.
Scent Description: Think ‘luxury hotel lobby.’ This scent is a dead ringer for the deodorizer that’s used by many 4 and 5 star hotels.
Directions: Always spray the deodorizer into the air or toward soft surfaces like carpet and cloth. For mild odors, use 1-2 sprays. For heavier odors, use 3-4 sprays.
We don’t recommend going past 4 sprays (this product is highly potent and should be used in small concentrations).
Full Copy – PetBlast Product:
People shouldn’t know you have a dog the moment they step downwind of you.
Solve your pet odor problem with PetBlast, our home and vehicle deodorizer. Alongside being effective enough to get rid of odors from big dogs, small dogs, old dogs, young dogs, and children (if you happen to consider your pets children and your children pets), this spray is also pet safe.
Scent Description: Think ‘baby power’ or a neutral lotion.
Directions: Always spray the deodorizer into the air or toward soft surfaces like carpet and cloth. For mild odors, use 1-2 sprays. For heavier odors, use 3-4 sprays.
We don’t recommend going past 4 sprays (this product is highly potent and should be used in small concentrations).
Full Copy – Late Christmas Product:
Admit it: you miss Christmas. Why else would you be looking at a ‘warm vanilla, brown sugar’ deodorizer in the middle of July?
Luckily for you, we like Christmas too. That’s why we’re keeping the magic going (yes, even in July) with this comforting deodorizer.
Scent Description: Think ‘the kitchen right after a batch of cookies has been made’ (assuming you didn’t burn the cookies, of course).
Directions: Always spray the deodorizer into the air or toward soft surfaces like carpet and cloth. For mild odors, use 1-2 sprays. For heavier odors, use 3-4 sprays.
We don’t recommend going past 4 sprays (this product is highly effective, and too much of it can be a bad thing).