SMS
- For: Forward Forms
- Aim: Write friendly text messages. They’ll be sent right after customers sign up on the website.
- Tone: Professional but matronly
- Audience: Hairstylists, makeup artists, and other professionals. The majority are not tech-friendly (which means they need to be walked through more purposefully than a tech-friendly audience).
Full copy:
Text 1: Thank you for signing up for Forward Forms, [Name]! Take the next step and watch this quick introductory video on how to use our website and app.
Text 2: [Link]
Text 3: Don’t have time now? That’s okay! The link won’t expire. Don’t put it off too long, though; the sooner you watch the video, the sooner you’ll be able to complete your first consultation.